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Sneaker Alert: Marathon Monday

P A R T Y  @ P U M A

Puma’s stuck their senior director of merchandising, Magda Cardosa, in the window of their Newbury Street store today – on a treadmill –  in honor of the Boston Marathon.  Stop by and see her sweat.  There’s a sale and a party (yes, of course there’s beer and music). Details below!

The Puma Store, 333 Newbury Street, Boston

Boston’s BladeRunners will be at the DJ booth all day.

A the end of Cardoso’s 26.2 mile jaunt, PUMA is throwing a soiree (everyone’s invited!) complete with balloons, snacks, and drinks courtesy of Harpoon, and maybe even dancing.

Anyone who tries on a pair of PUMA’s new Complete Ventis or Complete Spectana running sneakers gets 26% off of any piece of footwear today.  You can also enter to win $50 PUMA gift cards, which will be raffled off throughout the day.

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PUMA Prefab Pop Up

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Apparently this is what will be popping up tomorrow on Fan Pier in Boston. It’s called PUMA City and it is an 11,000 square-foot retail and event space made from 24 forty-foot long, reclaimed steel shipping containers. I like the look.

It was designed by PUMA and LOT-EK, and will be standing for three weeks. Why, you ask? Well, to sell shoes, I suppose. But also in celebration of the Volvo Ocean Race, which began in Alicante, Spain on October 11th. See below for their boat shaped like a shoe, Il Mostro.
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puma-city-lot-ek3

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