Apparently this is what will be popping up tomorrow on Fan Pier in Boston. It’s called PUMA City and it is an 11,000 square-foot retail and event space made from 24 forty-foot long, reclaimed steel shipping containers. I like the look.
It was designed by PUMA and LOT-EK, and will be standing for three weeks. Why, you ask? Well, to sell shoes, I suppose. But also in celebration of the Volvo Ocean Race, which began in Alicante, Spain on October 11th. See below for their boat shaped like a shoe, Il Mostro.