Coastal California has been rebranded as Coastal Grandmother style. Why now? Nancy Meyers films (Something’s Gotta Give, It’s Complicated, etc.) spawned the term; talk about a delayed reaction. The Coastal Grandmother trend has been ubiquitous for, like, ever.
It’s not just in California; New England is inundated with breezy coastal decor. So is much of the rest of the country; one look at Instagram confirms it. Why so popular? It’s fresh, pretty, and accessible.
Serena & Lily nailed the look years ago and the brand’s social media presence has helped perpetuate the look. Call it Coastal California style or the Coastal Grandma trend, either way, the look lives on.
EVERYTHING atSerena & Lily is 20% off until May 31, 2022, even new arrivals and sale items. (Excludes art.) USE CODE: GOFORIT. There’s now a flat delivery rate making shopping & shipping more efficient.
These pieces from Serena & Lily are easy to integrate into any space:
StyleCarrot partner Serena & Lily dropped its Fall 2021 collection today. New pillows, lumbar pillows, wallpaper, natural fiber rugs, and upholstered furniture with fringe included. Colorways include the ever popular coastal blues and fall-friendly, olive-y greens, along with a touch of russet. Old favorites in updated
Blue and white is pretty, but without pattern can be a little boring. How about some blue and white wallpaper? These hand-painted leafy waves from Serena & Lily’s wallpaper collection are feminine but not froufy.