Just In: Everything Is 20% Off at Serena & Lily (Even New Arrivals)

Coastal California has been rebranded as Coastal Grandmother style. Why now? Nancy Meyers films (Something’s Gotta Give, It’s Complicated, etc.) spawned the term; talk about a delayed reaction. The Coastal Grandmother trend has been ubiquitous for, like, ever.

It’s not just in California; New England is inundated with breezy coastal decor. So is much of the rest of the country; one look at Instagram confirms it. Why so popular? It’s fresh, pretty, and accessible.

Serena & Lily nailed the look years ago and the brand’s social media presence has helped perpetuate the look. Call it Coastal California style or the Coastal Grandma trend, either way, the look lives on.

EVERYTHING at Serena & Lily is 20% off until May 31, 2022, even new arrivals and sale items. (Excludes art.) USE CODE: GOFORIT. There’s now a flat delivery rate making shopping & shipping more efficient.

These pieces from Serena & Lily are easy to integrate into any space:

Serena & Lily Coastal Grandmother Trend Sale Summer 2022

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Some of my favorite Serena & Lily new arrivals (there are over 150!) :

Serena & Lily Summer Sale 20% Off Everything Coastal Grandma

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 Serena & Lily does Grandma Coastal Style to Perfection:

Serena & Lily Daybed Sunroom Style

Gingham Daybed

Breakfast Room Coastal Decor

Open Lantern Pendant Light

Rattan Furniture For Your Deck

Rattan Sofa

Bistro Counter Stool Serena & Lily

Bistro Counter Stool

Beach House Decor Palmetto Wallpaper Blue & White

Scalloped Rattan Side Table

Beach House Bedroom Natural Furnishings

Caned Front Chest

Breakfast Pavilion Beach House Decor

Pinstriped Side Chairs

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