Coastal California has been rebranded as Coastal Grandmother style. Why now? Nancy Meyers films (Something’s Gotta Give, It’s Complicated, etc.) spawned the term; talk about a delayed reaction. The Coastal Grandmother trend has been ubiquitous for, like, ever.
It’s not just in California; New England is inundated with breezy coastal decor. So is much of the rest of the country; one look at Instagram confirms it. Why so popular? It’s fresh, pretty, and accessible.
Serena & Lily nailed the look years ago and the brand’s social media presence has helped perpetuate the look. Call it Coastal California style or the Coastal Grandma trend, either way, the look lives on.
EVERYTHING at Serena & Lily is 20% off until May 31, 2022, even new arrivals and sale items. (Excludes art.) USE CODE: GOFORIT. There’s now a flat delivery rate making shopping & shipping more efficient.
These pieces from Serena & Lily are easy to integrate into any space:
Some of my favorite Serena & Lily new arrivals (there are over 150!) :
1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 /
Serena & Lily does Grandma Coastal Style to Perfection:
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