Coastal California has been rebranded as Coastal Grandmother style. Why now? Nancy Meyers films (Something’s Gotta Give, It’s Complicated, etc.) spawned the term; talk about a delayed reaction. The Coastal Grandmother trend has been ubiquitous for, like, ever.
It’s not just in California; New England is inundated with breezy coastal decor. So is much of the rest of the country; one look at Instagram confirms it. Why so popular? It’s fresh, pretty, and accessible.
Serena & Lily nailed the look years ago and the brand’s social media presence has helped perpetuate the look. Call it Coastal California style or the Coastal Grandma trend, either way, the look lives on.
EVERYTHING atSerena & Lily is 20% off until May 31, 2022, even new arrivals and sale items. (Excludes art.) USE CODE: GOFORIT. There’s now a flat delivery rate making shopping & shipping more efficient.
These pieces from Serena & Lily are easy to integrate into any space:
What’s blue and white and natural all over? Serena & Lily furniture and decor, of course. StyleCarrot partner Serena & Lily just launched their great, big, summer sale. Your summer decorating can start now. Phew.
Blue and white accessories and rattan furnishings from Serena & Lily make any house feel like a summer home. Use code DIVEIN for 20% off from May 27 through June 1, 2021. Some exclusions apply.
Here are some favorites from the Serena & Lily Summer Sale:1 / 2 / 3 / 4 / 5 / 6/ 7 / 8
If you’ve swooned over the bohemian Avalon daybed but had nowhere to put one, consider pre-ordering the new king or queen-sized Avalon bed, a celebration of coastal Cali decor with enough gravitas for a New England interior.
I love the marble-topped pedestal dining table with wrapped rattan base for a double dose of natural materials and a perfect blend of city meets the sea.
Here are nine new introductions of rattan furniture and accessories from Serena & Lily:
Shop these new indoor & outdoor rattan furnishings from Serena & Lily:
Serena & Lily has added a wood and handwoven rattan coffee table with brass capped-feet to its Balboa collection. At 46-inches in diameter and a bottom storage shelf, it’s very efficient, and its appearance lends itself to a coastal Cali living room or a more polished city decor. Paired with a braided abaca rug for complete coastal appeal.
The new Serena & Lily Southampton dining table has a 30-inch diameter marble top and rattan pedestal base. Paired here with the everyone’s favorite, Serena & Lily’s take on the classic Parisian bistro chair, the Riviera dining chair made with a rattan frame and woven resin seat.
Turns out creating a bohemian style patio is pretty easy when there’s a good selection of affordable finds. Today is the last day to take $50 off every $250 spent online or in-store at World Market with online code: HOORAYMAY