Maapilim, a Tel Aviv-based grooming and beauty brand, was in touch earlier this year, about its male-focused, Israeli-made products, along with its art exhibit/campaign, Flowers Are Manly.
They sent a couple of samples for me to try. Maapilim Pacific Soap is delicious in the shower. It contains argan oil, rosemary oil, and sage oil, and smells like grapefruits. Maapilim Wedgewood All Purpose Oil contains jojoba oil, sweet almond oil, and scotch pine oil, which helps reduce redness. Guys can use it on their beard, though it’s also meant for skin.
As for Flowers Are Manly, you can imagine my interest/ I fell head over heels for these flower-infused portraits of vulnerable manly figures. Although they are not hiding, per se, they remind me of the obscured portraits of women I love so much.
Concept & Production by Maapilim • Photos by Liron Erel • Flowers by Fiori • Grooming by Barberia • Space by Kuli Gallery • Clothes by Story