Storefronts: French Brands To Hit Boston

When a friend saw the teaser on my last post about French brands eying Boston for boutiques, her hopes soared. “Isabel Marant?!” Sorry, no such luck.  But French companies known abroad for attainable luxury are slowly infiltrating U.S. cities.

This includes Comptoir de Cotonniers, a line of basics, which is planning to open a shop here in the next six months, as well as Maje and Sandro both of which are planning on a Boston presence by the end of next year, WWD reports.


Comptoir des Cottoniers, NYC Maje, Paris




Comptoir des Cottoniers

Storefronts: New Shops On Newbury Street

Sashaying (ok, not really) around town (well, around the Back Bay) to a crazy number of appointments last week in preparation of my summer migration to Cape Cod on Friday, I pretty much went the length of Newbury. Other than getting some much needed exercise, I was able to scout the latest developments on the storefront

As promised in April, Diane von Furstenberg has arrived – almost. The sign says they’re opening this summer. DVF chose a parlour level space on the second block of Newbury, between Berkeley & Clarendon. It’s above Skin Health Spa, next to BCBG and Max Mara, a few doors away from Marc by Marc Jacobs. Cannot wait to shop for new wrap dresses!

A block down, on the second floor of the old Waterworks boutique, massage master Michael Moore is opening an outpost of Moore Massage. I’ll see you there for sure. He’s a-mazing, and a nice guy too.

Sweet Cupcakes has picked a perfect spot – above Bostone Pizza – for its third location. I prefer Party Favors squishy, and sickly sugary treats, but Sweet’s little gems are really pretty and the shop’s ambiance lovely (designed by the very talented Annsley McAleer).

Rescue, a buy-sell-trade boutique that originally opened in Allston has recently moved to Newbury Street. (They must have been doing well.) I didn’t have time to stop in but it looks promising.

Finally, two (TWO!) “urban” pet shops are opening right on Newbury. Really? How long do you think they’ll last? That’s in addition to Pawsh on Gloucester. Now, if Polka Dog moved to this side of town, that’d be another story. We shall see. — Just in – my publicist friend says the Fish & Bone owner also owns Fetch in Portland, Maine, so she might have an edge.

There are two French clothing companies on expansion rampages coming to town, but more on that tomorrow!

Diane von Furstenberg | |  Moore Massage73 Newbury Street 103 Newbury Street

Sweet Cupcakes
225 Newbury Street

Rescue244 Newbury Street

Fish & Bone | | Audrey’s Supplies & Services217  Newbury Street                                        Newbury Street (bet. F&G?)

Shop Alert: Forty Winks Opens in Harvard Square

Forty Winks, Harvard Square

While I’m constantly parading up and down Newbury, I don’t make it over to Harvard Square quite as often. And when I do, I’m a bit, shall we say, affected, by the margaritas from the Border. So it’s no surprise that Daily Candy scooped me.  Forty Winks, a new boudoir/boutique,  opened at 56 JFK Street on Friday.

I just chatted with co-owner Meredith Donaldson (the other is Rachel Wentworth; they both worked at Mint Julep), who sent this photo (I’ll get over there soon!)  and ran down their raison d’etre and list of brands for me. Basically, they’re a lingerie and loungewear shop (they actually know how to fit bras) that also sells some swimwear, scarves, and candles. She points out the area’s dearth of underthings, “There’s nothing in Davis, Porter, Harvard, or Central; you had to go downtown or to Cambridgeside .”

As for labels, they’ve got: Cosabella, Hanky Panky, Spanx, Bobi, Le Mystere, Chantelle, Belabumbum, OnGossamer, Eberjey, Mary Green, Huit, Top Secret, Keep Me, Daft Bird, Plan B Leggings, Yummie Tummie, Soak Lingerie Wash, Commando, Voluspa Candles, Felina, and more.

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Shop Alert: Shoo Woo Opens In Copley

Boston’s Copley Place has a new shoe shop, shoeWoo. It’s a chain (this seems to be the company’s sixth outpost) that carries affordable lines that include Nine West, Joan & David, AK Anne Klein, and Rachel Roy. While the interior looks like a sumptuous shoe salon, the merch seems more fitting to the not quite as fancy Shops at the Prudential. Though, I suppose it’s not all Jimmy Choo, Tiffany, and Louis Vuitton at Copley Place; that’s where I shop J. Crew. I haven’t actually checked out shoeWood yet, but next time I need a mall fix I’ll definitely wander in.

Shop Alert: Brooklyn Industries Opening on Newbury

Gorgeous in Boston today.  So nice that i went outside – TWICE. Really needed some air and movement after spending this rainy spring break on the sofa, fingers glued to my Mac.  Not only did I enjoy the sunshine, I got a blog post out of it.  Brooklyn Industries is moving in on the last block of Newbury, amidst Puma and Madewell.

Looks similar to Madewell and Spitawell for that matter, but hey, there can never be too many options for on trend affordable clothing, in my humble but ever fashionable opinion. I checked out the site and here’s what I came up with: