Storefronts: New Shops On Newbury Street

Sashaying (ok, not really) around town (well, around the Back Bay) to a crazy number of appointments last week in preparation of my summer migration to Cape Cod on Friday, I pretty much went the length of Newbury. Other than getting some much needed exercise, I was able to scout the latest developments on the storefront

As promised in April, Diane von Furstenberg has arrived – almost. The sign says they’re opening this summer. DVF chose a parlour level space on the second block of Newbury, between Berkeley & Clarendon. It’s above Skin Health Spa, next to BCBG and Max Mara, a few doors away from Marc by Marc Jacobs. Cannot wait to shop for new wrap dresses!

A block down, on the second floor of the old Waterworks boutique, massage master Michael Moore is opening an outpost of Moore Massage. I’ll see you there for sure. He’s a-mazing, and a nice guy too.

Sweet Cupcakes has picked a perfect spot – above Bostone Pizza – for its third location. I prefer Party Favors squishy, and sickly sugary treats, but Sweet’s little gems are really pretty and the shop’s ambiance lovely (designed by the very talented Annsley McAleer).

Rescue, a buy-sell-trade boutique that originally opened in Allston has recently moved to Newbury Street. (They must have been doing well.) I didn’t have time to stop in but it looks promising.

Finally, two (TWO!) “urban” pet shops are opening right on Newbury. Really? How long do you think they’ll last? That’s in addition to Pawsh on Gloucester. Now, if Polka Dog moved to this side of town, that’d be another story. We shall see. — Just in – my publicist friend says the Fish & Bone owner also owns Fetch in Portland, Maine, so she might have an edge.

There are two French clothing companies on expansion rampages coming to town, but more on that tomorrow!

Diane von Furstenberg | |  Moore Massage73 Newbury Street 103 Newbury Street

Sweet Cupcakes
225 Newbury Street

Rescue244 Newbury Street

Fish & Bone | | Audrey’s Supplies & Services217  Newbury Street                                        Newbury Street (bet. F&G?)

Author: StyleCarrot

Marni Elyse Katz is a design writer and editor who lives in Boston and Cape Cod with her husband, two sons, and a cat. She blogs about design at

2 thoughts on “Storefronts: New Shops On Newbury Street”

  1. My friend, Sarah Gomez, just told me about your blog. Wow — we have much to do here in Seattle. I have subscribed and will look forward to inspiration from you. Beautiful site. Angela

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