There’s a new cupcake shop in town that is sure to give Sweet some competition.
Todd English and his daughter Izzy, a senior in high school, will finally be debuting the Beacon Hill shop dedicated to the cupcakes he created and named after her, Isabelle’s CurlyCakes. The storefront is at 81 Charles Street (formerly Ritz Camera), and like Sweet, the décor balances sweet and strong shades of pink and brown.
The space, designed by architect Andrew Falkenstein of Brookline-based Concise Design Architects, is pretty darn cute. Falkenstein, together with project designer Jennifer Glickman infuses the traditional Beacon Hill feel with modern sentiment. Just three paint colors are used – Benjamin Moore White Chocolate, Strawberry, and Fresh Brew. The countertops are Carrera marble and the floors are porcelain tile done to resemble old, wood planks. The backsplash behind the counter is back-painted so it can double as a menu board. And for the bathroom (teeny, tiny, as it goes on Beacon Hill), there are pink penny round tiles.
A photo accent wall, which faces opposite the counter, will showcase photos of the neighborhood and cupcakes, shot by Isabelle. The photos are interchangeable, mounted between integral paneling/picture framing.
As for the cupcakes, the emphasis is on wholesome. The menu on the website touts six flavors: Tahitian vanilla bean, Valrhona chocolate, carrot cake with vanilla cream cheese frosting, toasted coconut, southern red velvet, light and fluffy lemon with pomegranate vanilla frosting.
Maybe if I wish really hard someone will deliver a taste to my doorstep.
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