Storefronts: Todd English’s CurlyCakes Cupcakes Coming to Beacon Hill

There’s a new cupcake shop in town that is sure to give Sweet some competition.

Todd English and his daughter Izzy, a senior in high school, will finally be debuting the Beacon Hill shop dedicated to the cupcakes he created and named after her, Isabelle’s CurlyCakes. The storefront is at 81 Charles Street (formerly Ritz Camera), and like Sweet, the décor balances sweet and strong shades of pink and brown.

The space, designed by architect Andrew Falkenstein of Brookline-based Concise Design Architects, is pretty darn cute. Falkenstein, together with project designer Jennifer Glickman infuses the traditional Beacon Hill feel with modern sentiment. Just three paint colors are used  – Benjamin Moore White Chocolate, Strawberry, and Fresh Brew. The countertops are Carrera marble and the floors are porcelain tile done to resemble old, wood planks. The backsplash behind the counter is back-painted so it can double as a menu board. And for the bathroom (teeny, tiny, as it goes on Beacon Hill), there are pink penny round tiles.

A photo accent wall, which faces opposite the counter, will showcase photos of the neighborhood and cupcakes, shot by Isabelle. The photos are interchangeable,   mounted between integral paneling/picture framing.

As for the cupcakes, the emphasis is on wholesome. The menu on the website touts six flavors: Tahitian vanilla bean, Valrhona chocolate, carrot cake with vanilla cream cheese frosting, toasted coconut, southern red velvet, light and fluffy lemon with pomegranate vanilla frosting.

Maybe if I wish really hard someone will deliver a taste to my doorstep.

Concise Design Architects, Andrew Falkenstein, AIA


Concise Design Architects, Andrew Falkenstein, AIA

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Storefront: Boston Cupcake News

Sweet, Newbury Street

Sweet is now open on Newbury, and it’s just as sweet as the Mass. Ave. and Harvard Square shops. Same pretty wallpaper (Studio Printworks Grille Modern in a custom pink) and fixings – design compliments of Annsley McAleer. My son and I popped in on the way home from a friend’s on Saturday night. Though I wasn’t splurging on an 8pm cupcake, we indulged in frosting shots (him vanilla, me cream cheese) for fifty cents each. Genius.

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Treat cupcakes

While we’re on a sugar high . . . there’s another new cupcakery in town. Well, not really in town, it’s out in Needham, but it sounds so amazing that I’m almost tempted to make the drive. (Almost, not actually. Hoping Sam at Marlo Communications, their PR agency, will import a cupcake to the Back Bay.)  It’s Treat Cupcake Bar and the concept is make-your-own cupcake.  I put in my order for a chocolate cupcake with buttercream frosting and a chocolate covered pretzel topping.

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