The newest Target collaboration—Modern by Dwell Magazine—debuted last week. The 122 piece home collection, which includes furniture, decor, lighting, rugs, patio furniture, and tabletop, is available at select Target stores (including some Boston area locations) and online. Prices range from $16.99 to $399.99.
The items, developed with Dwell magazine, have clean lines and on trend finishes. There are matte side tables and flatware, pale wood trays and cocktail tables, and furniture and accessories with copper accents. Hover over the icon for the price; click to view and purchase items from the Target collaboration online at Target.com
The designer clothing collab fetish might just be over, but I have a feeling that design partnerships between interior designers and big box stores has just begun. Having found success with home furnishings by interior design star Nate Berkus, this fall Target launched an upholstered furniture collection with up-and-coming interiors firm Tilton Fenwick (I blogged about it here last month).
More recently (as I reported in the Boston Globe on Sunday), Target has partnered with longtime Finnish textile company Vallila. Available only online, the Vallila for Target furniture collection features an array of living room and bedroom pieces in distinctive prints, including watercolor florals, a city scheme, hearts, and black & white photo-realistic winter trees. The textile designs have the colorful, breezy quality of Marimekko, the other Finnish powerhouse, though not quite as stylized and bold.
If you’ve been thinking your bedroom is blah or your living room needs a lift, may I suggest one of the Vallila x Target floral sofas or abstract upholstered headboards? Could do wonders.
John Derian is the latest designer (along with Mulberry and Tucker) to create lower-priced collaborations for Target. And they’re on sale this instant on Gilt Groupe. Like the Liberty of London line that launched earlier this year, the John Derian pieces are crisp and cute. And really, melamine is infinitely more practical than glass anyway.
I snagged the waterlily, dragonfly, and feather trays (perfect for Cape Cod), along with two butterfly bins (I’m thinking intimates). There was still stock left at 12:30, but you’d best hurry. If you need an invite, email me – stylecarrot [at] gmail [dot] com.
If you’re too late, the stuff debuts in Target stores on September 5th. If you really want to buy something decor-y on Gilt, there’s a Jonathan Adler sale still in progress.
