Today I’m partnering with Lou & Grey, an offshoot of Ann Taylor LOFT that elevates loungewear by using textural fabrics and on trend silhouettes to create a collection of easy living pieces with a bit of edge. There are nubby oversize popovers, drawstring pants tailored enough to wear outdoors, stripey knit moto jackets, worn denim, a multitude of leggings, and soft drapey tees.
Interspersed with the Lou & Grey clothing, which is done in a palette of grey and oatmeal, with chambray, indigo, and shots of burgundy, is delicate, on-trend jewelry (lots of triangles) by makers that include Zoe Comings from Austin and New Refined Basics from Portland. There are also colorblock canvas pouches by Bittle & Burley and amazing candles in scents of storm, charcoal, and bone in handmade ceramic pots; both makers are out of Brooklyn. In addition, there are organic beauty products, matte ceramic canisters with cork tops, herringbone throws, stacks of Kinfolk magazines, and a carefully edited selection of books.
The decor is perfect, with white wood plank floors, copper pipe clothes rails, table bases, and pendants, marble slabs, oak shelving, linen fitting room curtains, and leather hooks. It actually looks a lot like a gorgeous South End condo that I wrote about in the Boston Globe Magazine last Sunday. Lou & Grey is pretty much Pinterest come alive.
I visited the new Lou & Grey retail space at the Natick Mall outside Boston. (There’s a store open in Westport, CT too. I’ll definitely stop by when I’m there for Thanksgiving.) Let’s take the tour.
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