When a friend saw the teaser on my last post about French brands eying Boston for boutiques, her hopes soared. “Isabel Marant?!” Sorry, no such luck. But French companies known abroad for attainable luxury are slowly infiltrating U.S. cities.
This includes Comptoir de Cotonniers, a line of basics, which is planning to open a shop here in the next six months, as well as Maje and Sandro both of which are planning on a Boston presence by the end of next year, WWD reports.
Sashaying (ok, not really) around town (well, around the Back Bay) to a crazy number of appointments last week in preparation of my summer migration to Cape Cod on Friday, I pretty much went the length of Newbury. Other than getting some much needed exercise, I was able to scout the latest developments on the storefront
As promised in April,Diane von Furstenberg has arrived – almost. The sign says they’re opening this summer. DVF chose a parlour level space on the second block of Newbury, between Berkeley & Clarendon. It’s above Skin Health Spa, next to BCBG and Max Mara, a few doors away from Marc by Marc Jacobs. Cannot wait to shop for new wrap dresses!
A block down, on the second floor of the old Waterworks boutique, massage master Michael Moore is opening an outpost of Moore Massage. I’ll see you there for sure. He’s a-mazing, and a nice guy too.
Sweet Cupcakes has picked a perfect spot – above Bostone Pizza – for its third location. I prefer Party Favors squishy, and sickly sugary treats, but Sweet’s little gems are really pretty and the shop’s ambiance lovely (designed by the very talented Annsley McAleer).
Rescue, a buy-sell-trade boutique that originally opened in Allston has recently moved to Newbury Street. (They must have been doing well.) I didn’t have time to stop in but it looks promising.
Finally, two (TWO!) “urban” pet shops are opening right on Newbury. Really? How long do you think they’ll last? That’s in addition to Pawsh on Gloucester. Now, if Polka Dog moved to this side of town, that’d be another story. We shall see. — Just in – my publicist friend says the Fish & Bone owner also owns Fetch in Portland, Maine, so she might have an edge.
There are two French clothing companies on expansion rampages coming to town, but more on that tomorrow!
Diane von Furstenberg | | Moore Massage73 Newbury Street 103 Newbury Street
Sweet Cupcakes 225 Newbury Street
Rescue244 Newbury Street
Fish & Bone | |Audrey’s Supplies & Services217 Newbury Street Newbury Street (bet. F&G?)
In case you missed it last month (I did), you’ve got another chance. I love, love, love my skinny black Madewell jeans, not to mention my tiered and studded ruffle tank. Perhaps it’s time for a pair of jeans in white, to go with my newly purchased Madewell yellow ombre summer scarf.