Beauty Break: Cover Girl Lash Blast Mascara

I’ve been on the quest for the perfect mascara since I was 15. I wore contact lenses, and most mascaras could not stand up to the saline solutions. Smudgy undereye —not a good look. Despite the decades of hype, the pink and green Maybelline Great Lash Mascara never worked for me. Do you really think supermodels and celebs se drugstore stuff?

Over the years, I’ve used numerous brands with success, including Chanel and Trish McEvoy. For a while I was addicted to a dark burgundy by Make Up For Ever. For the past ten years or so, I’ve been using Bobbi Brown in brown. It had become increasingly difficult to find. Last week what I suspected was confirmed: the salesperson at Neiman’s in Copley said it had been discontinued.

Rather than go through the hassle of trolling department store counters (and spending too many $$$), I did something a little bit crazy. I bought  . . .  drugstore mascara. Namely, CoverGirl LashBlast Water Resistant Mascara. Yes, it’s true. My husband, who was with me, asked, “Who are you?”

Here’s the thing. I liked the ads – those crisp yellow print ads with Drew Barrymore really appealed, and I’m not even a huge fan. I actually used the images in a yellow trends story for The Inside Source. No, they did not send me the mascara (though I wish they had). Each time I saw the package at CVS – it’s been heavily promoted – I was drawn to that yellow, plastic wand. It seemed so wonderfully clean and durable compared to the usual clumpy black ones. And, the product comes in brown.

Guess what? I LOVE it. Seriously love it. The packaging, the wand, the color, the product. And, of course, the price.

*     *     *     *    *

S H O P makeup and fashion at S A K S

Saks Pre-Fall 2013 Shopping

Author: StyleCarrot

Marni Elyse Katz is a design writer and editor who lives in Boston and Cape Cod with her husband, two sons, and a cat. She blogs about design at

3 thoughts on “Beauty Break: Cover Girl Lash Blast Mascara”

  1. I too wear contacts and have never been able to find the right mascara. Maybe this is why I don’t tend to wear mascara all the time. Thanks for the tip. I am off to CVS!

  2. OMG. i am the same way about mascara. i often liken my hunt for the perfect mascara to my mom’s quest for the perfect bag or the perfect pair of jeans. i have asian lashes that are short and straight and i always feel like i will find that one magic wand that will change my life and my eye forever. i am not sure if its the economy or the fact that i ran out of options at sephora, but i too tried the lash blast and loved it! have you tried blinc yet? that’s also amazing!!

    1. I haven’t tried blinc, but I am still loving the racy yellow package and its contents, even for summer. I hope you are using the Shu Ueumura lash curler. The ONLY one worth having!

Let's talk style.

This site uses Akismet to reduce spam. Learn how your comment data is processed.