Swatching: Seema Krish’s New Textile Collection

Bombay-born, F.I.T.-educated textile designer Seema Krish, who founded her textile design firm in 2010 in Boston and re-located to San Francisco last year, will debut her new embroidered and hand blocked fabric collection “New York Story” this May.

Like Krish’s first textile collection and her second, “Bombay Glitz,” the “New York Story” fabrics are produced by hand in India with techniques that include block print and embroidery. The collection consists of six designs each done in four to six colors, and was inspired by the colors of Bundi painting and the vibrant feel of New York City.


Seema Krish Textiles – Central Park


Seema Krish Textiles – Broadway


Seema Krish Textiles – Empire Stripe


Seema Krish’s new textile collection


Seema Krish pillows in grey and plum


Cobblestone colorway


Chair cushions

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Shop draperies at Serena & Lily >

Swatching: Seema Krish Bombay Glitz

Textile designer Seema Krish emailed me a couple of weeks ago with details about her new collection, “Bombay Glitz.”  The colors are more subdued than those of her first collection. These designs are done in eggplant, persimmon, maize, and jade, as well as silver and gold metallics. The effect is rich and sophisticated.

Inspired by the Bollywood pop culture’s glamour and glitz, the textiles, which are available as fabric by the yard, are hand block printed, embroidered and woven. They’re composed of natural fibers–linen and linen/ cotton blends, and produced in sustainable environments.

Hand block printed & embroidered on a metallic linen.
Available in 3 patterns & 2 colorways:
pali hill – silver or gold glitter bandra – silver or gold glitterati – silver or gold

Hand block printed & embroidered on a linen/cotton blend.
Available in 4 colorways: brinjal purple, goa sand, haveli red, monsoon blue.

Hand block printed & embroidered with tie dyed thread on linen/cotton blend. Available in 4 colorways: badal gray, brinjal purple, goa sand, panna green.

Founded in 2010, Seema Krish fabric line is dedicated to producing artisanal textiles created by a select group of Indian craftspeople. The textiles reflect a fusion of influences and ethnic traditions paired with a modern sensibility. Their mission is to enhance the lives of both the users and producers of the products.

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Inside Seema Krisha’s Studio
Seema Krish’s Debut Collection

Designer Spotlight: Seema Krish

Inspiration board.

Seema’s studio.

It’s true, I blogged about Seema Krish last summer after interviewing her for “Designing Women” in Stuff Magazine. But although we had a long phone conversation, we had never met. She invited me to The Buttery for tea last week, and after devouring a carrot cupcake with cream cheese frosting (all me, not her), we walked to her studio at 46 Waltham (and ran into Jill Goldberg of Hudson with her beautiful new baby Dylan).

After introducing me around to some stationary designers – it’s like a college dorm in there, very fun – Seema showed me her newest work. In addition to continuing production on her debut collection, “Bombay Bliss”, she is introducing a new line of 46 textiles to Seema Krish Collection. Her work is absolutely stunning. The photos don’t do it justice. The colors are gorgeous, and on top of the block printing – by hand, so not perfect, thus utterly charming – are hand stitched details, like French knots, cross stitched “X”s, dotted lines, subtle mirrored pieces, appliqué, etc.

Bombay Bliss pillows

New designs – drawings with stitching

Browsing through a David Hicks book.

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ARTmonday: Alexander Gorlizki

When textile designer Seema Krish, whose work is helping to revitalize crafts in her native India, learned that I had studied Indian art in grad school, she suggested I have a look at contemporary artist Alexander Gorlizki. Mughal miniatures, with a twist!

Swatching: Hand Crafted Textiles by Seema Krish

A few months ago I interviewed Boston-based textile designer Seema Krish for “Designing Women” in Stuff Magazine. Seema has worked in the textile industry for 15 years in various roles, from swatch cutter to design director. She recently launched Seema Krish Collection. All the photos shown here are examples from her current collection.


[ WORLI a multi-textural graphic pattnern that combes block print, embroidery and silk appliqué. CHOWPATTY a modern herringbone pattern that combines block print and embroidery. ]

Seema grew up in Bombay, and studied textiles at F.I.T., before taking a job with a mill designing commercial grade fabrics. After seeing a textile exhibit at the Cooper Hewitt Museum, she was inspired to take a position as a swatch cutter for NUNO, a high end Japanese textile firm with offices at the D&D Building. The firm’s clients included Bill Gates and Yoko Ono, as well as fashion houses Issey Miyake and Comme des Garçons.

BOMBAY BLISS 3 [ MAHALAXMI a geometric flower pattern that combines block print, embroidery and mirrors. MALABAR HILL a simple flowing pattern that combines block print and embroidery. ] WORLI

After five years there, Krish returned to India, this time to Bangalore, where she founded a design and weave studio called Azure. She worked with local craftspeople, creating fabrics for a roster of well-known companies, including Calvin Klein Home and Donghia. After meeting her husband,they moved to Boston where she was design director for Robert Allen, and learned a lot about the business side of things. Seema says, “I got to know mills in Turkey, China, Italy, and France. It was a more realistic approach to textile making.”



Seena’s since had a child and done some consulting, but as she approaches 40, she’s become interested in doing something new, and something creative again. Launching her own line seemed the logical next step. Seema’s motivation came from a desire to revive the textile arts found in villages in India, where such crafts are becoming extinct in favor of more lucrative jobs in technology-driven fields. Her first collection of fabrics, all of which are handmade using natural fibers and low-impact dyes, combines hand-blocked prints with embroidery. The designs are inspired by childhood memories of Bombay. She says, “They reflect the energetic potpourri of cultures in Bombay and are named after streets there.”

BREACH CANDY[ BREACH CANDY a contemporary interpretation of suzanis that combines
block print and embroidery
. ]

Seema uses a specific craft as starting point, in this case hand-blocking and embroidery, and then dreams up patterns that can be created with those methods. Future collections will build on another technique, perhaps incorporating a different type of weaving or embroidery that hails from another region of India. As for how she will market them, by the yard to the design trade or as a line of products for retail sale, that’s still a work in progress. Though she has created an array of gorgeous pillows.


For more on Seema and her world of textiles,

check out her blog, Textile Swatches.

Pattern Mahalakshmi- hathi gray-ranigreenbig