Tag Archives: Luca Nichetto

This fall I started contributing to Design Milk, a refreshingly sleek and focused contemporary design blog founded and run by Jaime Derringer. Lighting company Foscarini invited us to Venice, and since Jaime was about to have a baby, I got to go. It was an amazing trip. Foscarini hosted a handful of bloggers from design sites all over Europe at its corporate offices for a day of discovery and discussion. At the end, they put together this video in which we all put forth the single most important aspect of “good design.” Watch us speak.

The words we chose . . .

“PROCESS” Luca Nichetto, designer (Venice)
“SINCERITY”  Ionna Vautrin, designer (Paris)
“LOVE”  Vicente Garcia Jimenez, designer (Udine, Italy)
VITALITY” Marni Katz, Design Milk (Boston)
“FORM” Jenny Filipetti, Design Boom (Milan)
“EMOTION” Micle Mihai Cristian, Freshome (Romania)
“TEAMWORK”  Costas Voyatzis, Yatzer (Athens, Greece)
“SINGULARITY”  Eric Foulon, Muuuz (Paris)
“TECHNOLOGY”  Philipp Thom, Studio 5555 (Germany)
“RESEARCH” Giuilia Zappa, Designer Blog (Milan)