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Yesterday, as you know unless you live in an absolutely fashion-free world, Missoni dropped at Target stores around the country, and online. The stores opened at 8am. I couldn’t make it over until about 8:30. Almost everything I was interested in was gone. I knew when I saw the woman loading the zigzag bike into her trunk at 8:25 that I was doomed.

My main interest is always the housewares. The melamine plates that come out of these collabs actually tend to be good quality. I love my John Derian for Target pieces (thank you Gilt for the pre-sale), as well as the one Liberty of London for Target flowered bowl I was able to grab. Again, I came home with just one miniature square plate. (They actually had a few larger ones left, as well as a nifty dessert stand that I thoroughly didn’t need.)

My Missoni x Target purchases.

My other weakness is stationery and storage containers. I love my John Derian for Target bins, and my Liberty of London for Target hat box. I really, really, love my brand new blue zigzag Missoni for Target covered box. I saw a woman with one in her cart, asked her where she found it, and she said she was on her way to put it back. Voila, it’s now mine. Thank you fellow shopper for sharing!

I also scored a few lovely notebooks. I love them. I so don’t need them. I plan to give one or two as gifts, along with the mini journal sets I couldn’t resist. I gave the clothes a once over, but as usual, no thanks. The purchases from my first trip are above. Unsatisfied. I drove to another Target (after calling to find out the housewares situation over there). No luck in the little square plate department. (Do you see my sole plate above? It’s perched atop the two notebooks.) I left with two more notebooks (one fabric covered) and the journal sets.

I would have easily bought several more zigzag boxes, but overall, I’m happy. I’m guessing Target is pleased too. They haven’t had a sellout collaboration since Liberty of London (March 2010). And then there was the crashing of Target.com. Woof!

Blogger Snobella, who writes “Confessions of a Snobaholic,” had a seriously loaded cart.

By the time I left the stores, the shelves were bare.

Related posts:
• Shopping Trip: Liberty of London x Target
• Deal Alert: John Derian x Target
• Design Diary: John Derian’s Provincetown House
• Montage: 31 Chevron-Adorned Interiors

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