The designer clothing collab fetish might just be over, but I have a feeling that design partnerships between interior designers and big box stores has just begun. Having found success with home furnishings by interior design star Nate Berkus, this fall Target launched an upholstered furniture collection with up-and-coming interiors firm Tilton Fenwick (I blogged about it here last month).
More recently (as I reported in the Boston Globe on Sunday), Target has partnered with longtime Finnish textile company Vallila. Available only online, the Vallila for Target furniture collection features an array of living room and bedroom pieces in distinctive prints, including watercolor florals, a city scheme, hearts, and black & white photo-realistic winter trees. The textile designs have the colorful, breezy quality of Marimekko, the other Finnish powerhouse, though not quite as stylized and bold.
If you’ve been thinking your bedroom is blah or your living room needs a lift, may I suggest one of the Vallila x Target floral sofas or abstract upholstered headboards? Could do wonders.
S H O P P I N G
1 Vallila Settee in Anis, $559.99
2 Vallila Cocktail Ottoman in Aronia, $239.99
3 Vallila Armless Chairs in Boulevard & Aronia, $268.79
4 Vallila Wingback Headboard in Sintra, $509.99
5 Vallila Five Button Loveseat in Hearts, $639.99
6 Vallila French Seam Cocktail Ottoman in Papa, $239.99
7 Vallila Wingback Bed in Aronia, $779.99
8 barrel treesVallila Tub Chair in Treest, $279.99
9 Vallila Five Button Loveseat in Boulevard, $639.99
10 Vallila Wingback Bed in Anis, $779.99
11 Vallila Storage Bench in hearts, $187.18
12 Vallila Ottoman in Bird House, $143.99
