First I was Stylexpert. It was my AOL screen name, cleverly concocted way back when. Soon, I worked for the Style Channel, a joint venture between Fairchild Publications and AOL, and the name stuck. I also founded a site called Marc Jacobs, Todd Oldham, Kate Spade, and Vera Wang doled out style advice, joined by Serge Normant, Laura Mercier, and Iman with beauty advice. I got a bit carried away, adding Bobby Flay for food, Colin Cowie for entertaining, and the list went on. Here I am, a decade later, still seeking (and giving) style thrills online. But now, I have two little boys. Skinny little boys with bright red hair. Orange, some might say. They’re the inspiration for my new name, Style Carrot.