Designed by NYC-based Peter Stamberg & Paul Aferiat of Stamberg Aferiat Architecture, the hotel is a re-vamped a three-story Holiday Inn from 1977, re-imagined in serious Technicolor. The color palette reflects the vibrancy of the Southwest, in hues derived from 14 indigenous flowers of the Mojave Desert.

Guest rooms boast multicolored striped bedding, orange furniture, a bubble gum pink accent wall, and royal purple carpeting. A wood table and chairs and black and white images by Palm Springs photographer Jim Cornett ground the rooms with a bit of natural realism.

There are 245 rooms, a second floor public space with a wild red Bird-of-Paradise wallpaper on the ceiling, an expansive pool in a lush courtyard complete with a cabana pool bar, a spa, and two restaurants by Iron Chef Jose Garces, one with a tequila bar, the other with a wine bar.

The Saguro Palm Springs, 1800 East Palm Canyon Drive, Palm Springs, California.