Samantha Freedman, a Newton girl whose family is in the jewelry business (Downtown Crossing Boston diamond shop Freedman Jewelers is her dad’s), actually started out as a corporate lawyer before pursuing design. And even then, she did it on her lunch hour. I profiled Samantha (“Sweetest Charms”) in the Boston Globe Magazine earlier this month.
Samantha’s first charm was a clothing hanger. After people bought them right off her neck, she designed five more fashion-inspired pieces which comprise the Closet Collection: a button, a zipper, a key, a knot, a pair of lips, and a bow. All seven are still in production, and the bow has since become one of her biggest sellers. She does all her pieces in sterling silver, gold plate, and rose gold plate.
Boston Globe Magazine January 6, 2013
photos in the magazine by Dan Watkins
After the closet came the Menagerie Collection, which today includes 20 different adorable animal charms, all available in large and small sizes. She started making the animals and matching mini mes when her friends started having kids, thinking they’d be cute mommy/daughter accessories. (She makes charm bracelets too.) They were a hit, but with an even broader audience. Sorority sisters, and all sorts of ladies loved them.
If the large and small lobsters aren’t telltale signs, the Cape Cod, Martha’s Vineyard, and Nantucket island charms, plus the anchor, making up the Islands Collection, gives Samantha away as a New England girl.
Samantha’s newest collection Modern Classic, includes nature-inspired shapes, good luck charms, and other whimsical silhouettes. Again, all available big and small in three finishes.
Samantha behind-the-scenes at the Globe shoot at Succara on Beacon Hill, the showroom that represents her line.