First Look: J.Crew’s Fall 2010 Video Look Book

Jenna Lyons, Creative Director, J.Crew

I have a girl crush on Jenna Lyons. Her style is absolutely impeccable. And she does it all in J.Crew, being the company’s Creative Director. It’s all about the way she styles the looks – the mixing and matching of the preppy and glam, girlish and male. The woman can do no wrong, whether she’s throwing together an outfit or a room.

This morning I received an email from my personal shopper at J.Crew. (If you spend enough at the store, she’ll befriend you too.) Along with three looks from the Fall 2010 Look Book, she let me know that “top clients” (that’d be me!) could order fall pieces, like, now. Here’s the scoop:

August Styles – all pre-sell requests must be placed this week
September Styles – all pre-sell requests must be placed by July 9th
October Styles – all pre-sell requests must be placed by August 13th

J. Crew Fall 2010

Not satisfied with the tease of the mere three looks she attached, I went a-searching for more. I found am a-mazing behind-the-scenes video of the making of the Fall 2010 Look Book. Oh, so much better.

The story for the season is Edie Beale (“Grey Gardens”) goes to summer camp.

Jenna explains, “What would happen if she actually popped up a tent and hung out in her backyard? What would her clothes look like if she took all the crazy stuff  in her closet and mixed it up with something from, you know, a campground?”

She elaborates on the looks, “There’s a lot of textural pieces; a lot of things that are actually a little bit military inspired, but we really wanted it to feel more like Girl Scout camp military, not, you know, sort of heavy handed.”

Looks like the stylist borrowed flowers from the arrangement in the studio. Or maybe they were ordered just for the purpose of sprucing up the hats, of which there are many.

Some of the girls wore an electric pink lipstick that Jenna and her team loved – Funny Face by Nars. She says it’s about the punctuation mark of color in the otherwise earth tone palette.

They used a lot of earthy tones – browns and olives – in keeping with the camp theme – but with punctuation points of color. There’s lots of nudes and blush tones, and then “a moment of hot pink” but she asserts that it’s more earthy than they’ve done in the past.

I’m not sure which pieces I’m liking. It’s more about the overall look. I  adore the styling –  the pairing of the tweeds, sequins, and shags; the tights with the chunky jewels, the messy braids. The grungy caps and crochet accessories with the boots and gloves, and the fabulous chain details. Probably I won’t pre-order, but I will be the first in line to see it when it hits the store.

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6 Comments

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6 Responses to First Look: J.Crew’s Fall 2010 Video Look Book

  1. What an awesome preview of the fall collection! I had no idea you could pre-order at JCrew.

  2. Sabrina

    Who knew you could pre-order… I’m hardly an “early adopter” when it comes to fashion these days, but if I had my pick of the lot, it would be that brown shearling-ish jacket — fabulous!

  3. Loved the video, the clothes, the mood…..the colors. It would be fun to do a painting of the models! They looked like a work of art! This was fabulous!

  4. Like you, I very much have a girl crush on Ms. Jenna. I love the was she and her team make preppy fashion forward.

  5. I can’t believe how much like Anthropologie it looks!

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