Monthly Archives: May 2010

I’ve been on the quest for the perfect mascara since I was 15. I wore contact lenses, and most mascaras could not stand up to the saline solutions. Smudgy undereyes – not a good look. The pink and green Maybelline Great Lash never worked for me. Do you really think supermodels and celebs truly use drugstore stuff?

Over the years, I’ve used numerous brands with success, including Chanel and Trish McEvoy. For a while I was addicted to a dark burgundy by Make Up For Ever. For the past ten years or so, I’ve been using Bobbi Brown in brown. It had become increasingly difficult to find. Last week what I suspected was confirmed: the salesperson at Neiman’s in Copley said it had been discontinued.

Rather than go through the hassle of trolling department store counters (and spending too many $$$), I did something a little bit crazy. I bought  . . .  drugstore mascara. Yes, it’s true. My husband, who was with me, asked, “Who are you?”

Here’s the thing. I liked the ads – those crisp yellow print ads with Drew Barrymore really appealed, and I’m not even a huge fan. I actually used the images in a yellow trends story for The Inside Source. No, they did not send me the mascara (though I wish they had). Each time I saw the package at CVS – it’s been heavily promoted – I was drawn to that yellow, plastic wand. It seemed so wonderfully clean and durable compared to the usual clumpy black ones. And, the product comes in brown.

Guess what? I LOVE it. Seriously love it. The packaging, the wand, the color, the product. And, of course, the price.

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